WE HAVE ONE SIMPLE GOAL:
TO MAKE YOU MORE MONEY
COACHING FOR THE HOSPITALITY
WE DELIVER PERFORMANCE THROUGH PEOPLE DEVELOPMENT
Our goal for you is to raise the bar and deliver you a step-by-step process to build an outstanding business. We aim to provide you with proven operational systems, both long-term and immediate strategic planning, staff performance & management, and our new-to-market "Done For You" restaurant marketing; all your marketing done in a few clicks.
The Journey From Then To Now.....
I was a chef for many years and like many chef owners I wanted a restaurant for the freedom of cooking my food and seeing my wildest dreams come to life.
Reality hit, and itwas more about P & L statements than chasing chefs hats as I struggled to make a real living.
Even though I ran tight ship with my food costings, I still had front of house & the business side to contend with, it just become too much.
After two years, I came to a realisation that it was less stressful and a lot easier being an employee; the money was not really much different, all things considered.
I left the industry in 2009, completely shattered and broken. “I will never work in hospitality again.” I would often tell my family.
I went to work sales & marketing, both online and traditional and ran another business. The truth was, I was really pissed off over leaving hospitality because I knew I could make it.
I had an idea, I sat down with a huge sketch pad and started writing notes, flow charts, spreadsheets and everything I could think of that seemed useful to a restaurant owner. I mapped out what I believed was the road map to a successful restaurant. Recording key metrics, KPIs, SOPs, upselling scripts, break even points, minimal number of rostered hours. The works!
I called the program The Restaurant Accelerator.
I returned to the kitchen I was totally shocked. Wages were so high, yet the staff was so under skilled. Food prices had risen enormously, but meal prices barely budged in years.
Too many venues are running single-digit profit margins.
Over the next two years I helped several restaurants throughout South Gippsland, go from barely scraping by each month to a profitable business using my system.
I had some failures too. Financial pressures became too much and some shut down. Those venues that didn’t make it had very clear warning signs. They become easily identifiable and I learnt to navigate the warning signs and avoid all the pitfalls.
There was nothing good about seeing someone work the ass off and save every cent to open their dream business, then seeing it crumble, along with their savings.
I've spent the best part of the last next four years trialing, refining, and battle-testing my theory, both front and back of house working as head chef and following my system.
What I had written down, from my years working as a head chef, sales manager, and business owner, I implemented, trialed, reviewed, and defined until I was satisfied that I had a solid system to help any hospo venue owner
https://www.restaurant-accelerator.com/join-restaurant-accelerator
The Restaurant Accelerator
Get back your time and workless
Automate the s@#t of your business
Gain more control and peace of mind
Sleep well at night knowing your staff are on your team
Get clear on your vision
Reignite your passion
Drive your revenue
Run the restaurant you love and enjoy the process
Restaurant Accelerator
Get back your time and workless
Automate the s@#t of your business
Gain more control and piece of mind
Sleep well at night knowing your staff are on your team
Get clear on your vision
Re ignite your passion
Drive your revenue
Run the restaurant you love and enjoy the process
What Exactly Do We Do...
We Find Your Hidden Profits
The first step is to get all the data.
If we’re not tracking data from your restaurant, we’re only guessing.
Right?
And guessing gets us stuck!
EVERY SINGLE TIME!
This is what I see with most restaurant owners and why so many fail and have to close their doors.
So we use our complete personal and private online area to plug in every single number we can find.
We’ll table it, graph it, track it, make sure we find out EXACTLY what’s not working for you and the business, and fix it.
I’ll give you templates, procedures, step-by-step, plug-and-play spreadsheets, I’ll give you every, the single, thing you need to make sure we can see the numbers go in the right direction.
Better still, you can use these for the rest of your restaurant lifetime.
So, the first step is simply understanding and getting serious about the data so we can steer it forward and make you more money!
Communication & Your Team
The next step is all about communication: both from you and from your staff.
For a restaurant to grow, build, to stand out in the crowd of other eateries, you need a powerful team, a team that you trust, that you can rely on and that can handle anything that comes at them.
Don't you agree?
So what we’ll do is help your team become one. Not only will we get the team united and working together, but we’ll teach them selling communication and upselling techniques, we’ll empower them, and make them feel inspired and excited about actually coming to work.
So not only will they be in a bloody good mood for a change, they’ll actually make the restaurant look nicer, and give the venue more energy, which in itself, will bring in more revenue.
Sound good right?
It' All About You: Your Business, Your Way
After all, this entire process is for YOU.
This is your baby. Your creation. Your dream.
So we want to make sure that we’re taking YOU in the right direction. So what we’ll do is make your feel empowered and excited again, get you feeling pumped!
Not only do we make sure you’re feeling good and feeling motivated, we make sure your productivity is high and that you are creating sustainable success, every….single….day.
And we do this by being there for you, me, here by your side making sure you win.
We’ll give you the coaching, the support, and the ass kicking when you need it.
And we’ll make sure you crush it!
Every…single…day.. of the week!
Marketing
Using our Done For You Marketing, social media strategies we get you in front of more customers more often.
Using our targeted direct response marketing. We will give you more market share in a crowded market place and drive customers straight to your door.
Our masterful blend of free, low cost and paid marketing gives you a peace of mind that your business thrives in today's challenges.
What Exactly Do We Do...
We Find Your Hidden Profits
First step is to get all the data. If we’re not tracking the data from the restaurant, we’re only guessing. Right? And guessing get’s us stuck! EVERYTIME! This is what I see with most restaurant owners and why so many fail and have to close their doors. So we use our complete personal and private online area to plug in every single number we can find. We’ll table it, graph it, track it, make sure we find out EXACTLY what’s not working for you and the business and fix it. I’ll give you templates, procedures, step by step, plug and play spreadsheets, I’ll give you every, single, thing you need to make sure we can see the numbers go in the right direction. And you can use these for the rest of your restaurant lifetime. So, the first step is simply understanding and getting serious about the data so we can steer it forward and make you more money!
Communication & Your Team
The next step is all about the communication, both from you and from your staff. For a restaurant to grow, to build, to stand out in the crowd of other eateries, you need a powerful team, a team that you trust, that you can rely on and that can handle anything that comes at them. Do you agree? So what we’ll do is help your team become one. Not only will we get the team united and working together, but we’ll teach them selling communication and upselling techniques, we’ll empower them, make them feel inspired and excited about actually coming to work. So not only will they be in a bloody good mood for a change, they’ll actually make the restaurant look nicer, give the venue more energy, which in itself, will bring in more revenue. Sound good right?
It' All About Yoy, Your Business, Your Way
After all, this entire process is for YOU. This is your baby. Your creation. Your dream. So we want to make sure that we’re taking YOU in the right direction. So what we’ll do is make your feel empowered and excited again, get you feeling pumped! Not only do we make sure you’re feeling good and feeling motivated, we make sure your productivity is high and that you are creating sustainable success, every….single….day. And we do this by being there for you, me, here by your side making sure you win, you’ll have the support of other coaches and restaurateurs as well, we’re all there to make sure you win! We’ll give you the coaching, the support, the ass kicking when you need it. And we’ll make sure you crush it! Every…single…day.. of the week!
Marketing
Using our Done For You Marketing, social media strategies we get you in front of more customers more often. Using our targeted direct response marketing, we will give you much more market share in a crowded market place and drive customers straight to your door.
Four Pillars of Success of the Restaurant Accelerator
We Find Your Hidden Profit
If you are not tracking, you are guessing.We collect all the important metrics and track,graph and provide you all the data to run a profitable restaurant.
Here's a sneak peak...
Food Wastage Resource Tool
Labour Awareness Tool
Menu and Food Costing
Calculator
Chemicals and Packaging
Calculator
Food Safety Program
Implementation and Audit
And more…
Build Your Loyal Team of Superstar
You can't run a successful restaurant on your own and your staff are your biggest asset. Together we design and develop your own team of loyal superstars and create pathways of growth and ownership to minimise the typical burn out rates.
Here's a sneak peak...
Train, empower and motivate your staff to care for your business as if it’s their own
Delegate, prioritise so you can work on the business
Identify and nurture future leaders for your business
Develop repeatable processes for longevity and long term success
Strategic Planning & Marketing
We will get you working on your business, not in your business as we customize a clear, concise plan for the long term success of your business. Breaking down every area of your business and we build resilience in a highly competitive market.
Here's a sneak peak...
12 Month marketing plan with action steps, KPI’s and success measuring tools
High converting and fully customised sales page to attract your ideal customers
Script Builder template to increase sales at the table
Social media strategy to maximise your exposure to the right people, at the right time
Ongoing Support & Implementation
This is your baby. Your creation. Your dream. So we want to make sure that we’re taking YOU in the right direction.Not only do we make sure you’re feeling good and feeling motivated, we make sure your productivity is high and that you are creating sustainable success, every….single….day.
Here's a sneak peak...
Life time access to all materials and training
Ongoing tech support, guidance and help as you implement your marketing campaigns
We Find Your Hidden Profit
If you are not tracking, you are guessing.We collect all the important metrics and track,graph and provide you all the data to run a profitable restaurant.
Here's a sneak peak...
Food Wastage Resource Tool
Labour Awareness Tool
Menu and Food Costing
Calculator
Chemicals and Packaging
Calculator
Food Safety Program
Implementation and Audit
And more…
Build Your Loyal Team of Superstar
You can't run a successful restaurant on your own and your staff are your biggest asset. Together we design and develop your own team of loyal superstars and create pathways of growth and ownership to minimise the typical burn out rates.
Here's a sneak peak...
Train, empower and motivate your staff to care for your business as if it’s their own
Delegate, prioritise so you can work on the business
Identify and nurture future leaders for your business
Develop repeatable processes for longevity and long term success
Strategic Planning & Marketing
We will get you working on your business, not in your business as we customize a clear, concise plan for the long term success of your business. Breaking down every area of your business and we build resilience in a highly competitive market.
Here's a sneak peak...
12 Month marketing plan with action steps, KPI’s and success measuring tools
High converting and fully customised sales page to attract your ideal customers
Script Builder template to increase sales at the table
Social media strategy to maximise your exposure to the right people, at the right time
Ongoing Support & Implementation
This is your baby. Your creation. Your dream. So we want to make sure that we’re taking YOU in the right direction.Not only do we make sure you’re feeling good and feeling motivated, we make sure your productivity is high and that you are creating sustainable success, every….single….day.
Here's a sneak peak...
Life time access to all materials and training
Ongoing tech support, guidance and help as you implement your marketing campaigns
Instant access to all materials so you can plug and play to suit your businessLearn and keep up to date with the latest in social media strategy. We will keep in in the know of what’s working, right now
Here's who we work with...
Small to medium sized restaurants and cafe owners who expect more from there business.
Restaurant and Cafe owners that are stressed, over worked and really have no down time.
Restaurant and Cafe owners that struggle keeping their staff longer than a few months.
Restaurant and Cafe owners that suck at marketing or have no marketing plan at all.
Restaurant and Cafe owners that want to increase their revenue as part of their exit strategy.
New Restaurant and Cafe owners who want maximum gain in first few few weeks and months of trade.
Restaurant and Cafe owners that understand the value of support and not to proud to ask for help.
Restaurant and Cafe owners who want to create a lifestyle while not being a slave to their business.
Here's who we work with...
Small to medium sized restaurants and cafe owners who expect more from there business.
Restaurant and Cafe owners that are stressed, over worked and really have no down time.
Restaurant and Cafe owners that struggle keeping their staff longer than a few months.
Restaurant and Cafe owners that suck at marketing or have no marketing plan at all.
Restaurant and Cafe owners that want to increase their revenue as part of their exit strategy.
New Restaurant and Cafe owners who want maximum gain in first few few weeks and months of trade.
Restaurant and Cafe owners that understand the value of support and not to proud to ask for help.
Restaurant and Cafe owners who want to create a lifestyle while not being a slave to their business.
What Our Client Says...
"Micheal English"
We were on the edge of slipping into liquidation. I came across the Restaurant Accelerator on a Facebook Ad and thought I had nothing to lose. I wasn’t disappointed…
"Kirstyn Armstrong"
Darren’s knowledge of food and labour costs has changed the course of my business. He literally held my hand and stepped me through the entire process…
"Nick Gooden"
When we went through a few difficulties which do not seem to be an anomaly in hospitality,..... Darren coached us through, which we are very
grateful for.
Not quite ready to commit yet?
Try dipping your toe in with one of the products below that can be easily implemented into your own business today....
Most venue owners see their biggest issues are in their kitchen, and I'm not surprised with the ever growning food costs.
Nowadays, young chefs are not taught about food budgeting and the ones that do, rarely actually cost their menu.
Below is a chef's resource to learn the art of food cost and learn 7 chef secrets to a profitable kitchen.
30 Day Kitchen COG's, Resources & Management Starter Kit
The 30-day Kitchen COG's, Resources, and Management Starter kit is a complete done-for-you audit of the productivity and efficiency of your kitchen, COG's, wages, and systems to give you a thorough understanding of what's working and what is not working. I will track, graph, and highlight all the areas of improvement and give you the formula for success using a purpose-built tool that I call The Kitchen Management Tool.
The Restaurant Management Tool was designed over two years and trailed in a dozen venues or more. Its purpose is to provide you with real-time, up-to-the-minute data and cross-analysis of your kitchen.
It's specifically designed so that a chef, manager, and owner can simultaneously read, edit and interpret the data to make accurate business decisions based on data, rather than emotional and ill-informed knee-jerk reactions.
Watch the video and see this powerful tool in action.
BONUS: GET ACCESS TO THE RESTAURANT ACCELERATOR PROGRAM AND THREE (3) IMPLEMENTATION SESSIONS TO REVIEW YOUR FRONT OF HOUSE , MARKETING & BUSINESS STRATEGY.
What do you get with the kitchen management tool?
Food cost, labour and overheads calculator
Easy to read graphics and reports on all your revenue streams
In depth, actual and theoretical food costs analysis
Average spend per head, stocktake and inventory, beverage calculator and more
Laser targeted to find holes in your profitability or highlight your venue's strengths
Peace of mind and develop repeatable processes for longevity and long term success
Total control of your kitchen and venue
Ideal for chefs, managers or venue owners
Ideal for those new to the industry
I haven't forgotten about Front of House.
How do you increase your restaurant profits without spending a cent...?
Turn your front of house team into a high performing, laser focused sales time.
That's how!
And that's why upselling at the table (or till) is so important today
UPSELLING FOR SERVICE STAFF
I want you to click the button below and access this hyper-focused training
In this training, you will learn
Identify Your Customers: Learn how to seek, speak and sell to your customers.
Upsell: Learn how to upsell without sounding pushy using our customised sales script.
Cheat Sheets: Get access to videos and actionable downloads to use in your business right now.
Most restaurant owners that I speak to say that their Front of House staff TRY to upsell at the table BUT the reality is, most DON'T.
In fact, most CAN'T!
And the Rest WON'T!
Most restaurant owners don't give their staff the necessary training.
Most managers don't make their team accountable nor reward them for their efforts
Most front of house staff use your business as their stepping stone until they get a ' REAL JOB.'
What really is upselling at the table and why it is so important...
Next level in customer service
Generates more revenue, more often with little extra effort
Empowers your staff and assists with their development and your business
Slick, knowledgeable staff equals a better customer experience that leads more 5 star reviews
Your venue will be the number one venue in town
And More....
"BEST DECISION EVER"
Being stuck in the kitchen in a small business didn't give the time to train my staff. This script saved me dozens of hours in staff education and increased my spend per head by $12 in less than 28 days......
Some Of The Places We've Worked With
How about your marketing?
Like many venue owners and operators, I bet your marketing sucks!
You see, most venue owners are far too busy for effective marketing and having your 15 year old neighbour posting random pictures on your Facebook page is strategy that will get you nowhere, FAST...
Besides that, there is many other ways of marketing strategies to help your business. I've put over twenty plus strategies all together so you, can now market your business to gain more traction in an over crowded market place so you get more eyes on your socials and more butts on your seats!
Take a look below...
ARE YOU TIRED OF WASTING TIME AND MONEY CHASING CUSTOMERS AND NEVER SEEING A CHANGE TO YOUR BOTTOM LINE?
ORGANIC MARKETING FOR RESTAURANTS
AND CAFES
Your food is great, your service is slick, don't be the best restaurant that no one has ever heard of.
More than 20 simple, repeatable customer attraction systems designed for you with little to no
cost and only 2-3 hours per week.
What's On The Inside?
More than twenty, and growing, free or low cost marketing ideas to specifically designed for the hospitality industry, all designed to get you more attention in a overcrowded marketplace.
You will receive tutorial videos, notes, templates, instructions or downloads to very easily implement any or all these strategies into your business today..
Simple, trackable yet effective social media strategies that drive revenue
How to successfully set up joint venture, strategic alliances and business cross promotions
Turn your venue to the hottest in town, no need for influencers with these techniques
Done for your marketing, on autopilot
Plus more
Perhaps, you are one of those people that like to do things for themselves?
This ten-day, self-paced video training with all the downloads and resources included for any venue or chef to slash COGs and take control of their kitchen...instant access!
7 Secrets To A Profitable Kitchen
Have all the important numbers at your fingertips
Easy to read dashboard with interactive charts and diagrams
Sales, food and wage cost with wastage all in the one easy to read place
Step by step video to show you how to edit so you can implement it in your kitchen today
Everything you need to run a more profitable kitchen
So much more inside...
Follow this Video Series to Take Your Restaurant Through Efficient Methods to
Stocktake: No restaurant can ever have accurate COG's without a regular, recorded stocktake.
Food Cost: It ever ceases to amaze me how many chefs and owners NEVER know their costs, and how much money is left on the table.
Wastage: Keep track of this, and stop flushing your money down the drain
Gross Profits: Your chefs may know how to cook, but often don't know how to run a business...
Edible Portions: All those trimmings still cost the same as the 'good bits'...calculate the true cost of your dishes.
Packaging: Takeaway containers, napkins, clingfilm and chemicals are the forgotten costs in most venues...don't let it happen to you.
Know Your Numbers: Cost of Goods vs Sales, Staff costs, Average Spend and how they all work together.
"I Wish I Had This Info When I Had My First Head Chef Role"
Now, more than ever, it's crucial to not only get customers through the door, but to ensure that, as we're serving them, we're also serving our bottom line.
Unfortunately, most restaurants out there are operating with little to no understanding of how to properly run their kitchen for profit...
But it doesn't have to be this way.
And you can get your access today...
I haven't forgotten all the tired, frustrated and desperate owners and mangers that just want their employess to work more efficently with a common goal....and your business in mind!
OWNERS & MANAGERS TRAINING REVEALS
Everyday Problems For Restaurant Managers Solved In The Next 60 Minutes.....For Good!
What's in the Training?
How to review, performance manage and inspire your team...
The top three why reasons you are always understaffed and under-appreciated as a manager (and how to fix it!)
Practical, real life, battle tested tools to manage your team...
Budgeting calculator so you hit your KPI's.
Downloadable tools and instructional videos to plug straight into your business today!
A BUNCH more to help streamline your FOH into a lean, mean, up-selling machine.
Who Is This For?
Tired, overworked restaurant or cafe owners that spend far too much time putting out staff spot fires
Restaurant and cafe owners that seem to be forever on the hunt for their next team member, hoping they are their saviour
New restaurant and cafe owners that want to avoid staff issues and avoid the industry norm staff turnover in the early stages
Venue operators that want to do work less and gain more family or free time
Restaurant and cafe managers they feel they have 'lost' control of their team and a solution to take back the lead
If 2020 taught us something it has to be how to reinvent your business. It is now crucial that most venues embrace a hybrid systems. A system that includes dine in and take away.
The problem is, third party app will always suck the life from your profits.
That is why, I have put together the training on how you can build your own takeaway and home delivery service in as little at sixty minutes and for pennies.
Start Your Own Delivery Service in 60 Minutes
WITHOUT Using 3rd Party Apps or Delivery Partners
Stop paying third party apps today!
Learn to build your own home delivery and takeaway service where YOU keep all the profits while YOU maintain TOTAL control.
More Deliveries, More Profits...
When you first started your restaurant, if somebody had come to you offering more customers for a 35% cut of your profits...do you think you would have gone for it?
Well, these days we seem to not have a choice except to give in to the marketing giants of UberEats, Deliveroo, DoorDash and more...
But there is anither way!
With this simple, one-of-a-kind video series, I'll show you:
The EXACT walk-through steps to set up your delivery business in just 60 minutes.
ANYBODY can start an online delivery system with little-to-no tech experience.
Just because you've run your business a certain way until now, doesn't mean you can't give it a new life.
Breaking free of delivery apps and taking control of your own sales and profits is easier than you could ever imagine.
Get INSTANTaccess to this Awesome Training now!
WARNING: This Isn't a 'Social Media Hack' or a Magic Lamp to Save Your Restaurant...
I'm not here to give you a bunch of promises to skyrocket your business in a matter of days, but I can give you a simple, proven system to break free of delivery apps and take control of your online sales with just a few hours of work.
The only question is...will you keep giving these people your profits...or will you take back control?
Book Your Spot
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